Why Toujours? TouJours (pronounced “Tu-Zhoor”) best describes the brand’s chic elevated style and our mission of inspiring women to always look good and feel good.

TouJours is a lifestyle & activewear apparel line designed for women who have many responsibilities and are looking for ideas to include exercise within their diverse schedules while not having to completely change &/or expand their wardrobe.

TouJours styles offer wardrobe solutions, by focusing on flattering fits, freedom movement and easy care-wearability that will keep her looking good throughout a long day of travel, meetings, powerwalk or mat routine to a social event &/or family errands.

Our Mission

To provide chic styles for busy women that will allow them to transition from work to workout or workout to casual events &/or errands.

We Value

Subtle transitional style, excellent fit & superior fabrics that offer a soft hand, breathability, and stretch.


Our Founder

TouJours was created because of Jennifer Rust’s true passion and desire to offer stylish yet functional & affordable apparel that women could wear with a multitude of different outfits and always look good and feel good wearing them.

How was she able to create TouJours?

Jennifer was fortunate to work for top athletic brands, PUMA, Adidas, & Champion, where she held positions in merchandising, sales and product management. She learned a lot about technical fabrics, construction and how to make the most appropriate apparel styles based on specific sporting activities.

For many years Jennifer has also been a group fitness, Pilates & Yoga instructor and found that she shared a common theme with some of her participants and friends; it was not easy to find activewear styles that would coordinate with her casual and work outfits and the styles she did like were either too expensive &/or too revealing or athletic looking.

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